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(Try sticking one on the bathroom mirror and see what happens.) And it’s not just effective at the office or with clients-the people you live with are going to respond to the sticky note model as well. For example, a mortgage broker I worked with tested this approach in mailings, effectively doubling the number of phone calls from people pursuing a loan with the broker. I’ve used this personalization theory with business people around the world to great success. What makes it truly personal? Writing a brief message is effective, but adding the person’s first name at the top and your initials at the bottom causes significantly greater compliance. But, when the task is more involved, a more highly personalized sticky note was significantly more effective than a simple standard sticky note request. Group 2 (no sticky note) returned their SASEs and surveys in an average of about 5 1/2 days.īut the most notable difference is that Group 1 also sent significantly more comments and answered other open-ended questions with more words than Group 2 did.įurther experiments revealed that if a task is easy to perform or comply with, a simple sticky note request needs no further personalization.
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Group 1 (with sticky note) returned their self-addressed stamped envelopes (SASEs) and surveys within an average of about 4 days.
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Garner experimented to see how quickly people would return a follow-up survey if there was a sticky note attached and also measured how much information the person being surveyed returned if there was a sticky note attached vs. There’s also the speed of compliance and the quality of the effort. You and Your Teamīut there’s more to compliance than just the result. The person sending the survey is personally asking me in a special way (not just writing it on the survey) to help him or her out. The real magic, it seems, is not the sticky note itself, but the sense of connection, meaning, and identity that the sticky note represents. Group 1: 69% returned the survey with the personalized sticky note (similar to the first experiment). Group 2: 43% returned the survey with the blank sticky note Group 3: 34% returned the survey with no sticky note (similar to the first experiment). Group 3 received a survey with no sticky note. Group 2 received a survey with a blank sticky note attached. Group 1 received a survey with a personalized sticky note message. He decided to do a second experiment where he sent a group of professors a blank sticky note attached to one of the surveys. Garner couldn’t help but explore the sticky note factor further.